For the second drop of the adidas Consortium range they have invited nine partners to fill in the canvas. This time the partners were chosen from Olympic cities around the world, from Los Angeles to Stockholm, and they now together presents the new project Your Story.
Part of project Your Story, perhaps one of boldest interpretations for Consortium SS12 and one with some serious attitude is the Pro Shell by Kara Messina, London designer and creative director of men’s streetwear label Y’OH. There’s a strong synergy with Messina and the Pro Shell model; each has carved their own place in streetwear history.
Most of the upper is made of engineered fabric with a traditional African print in leopard colours, and for Messina this conjures thoughts of competitiveness and the multi cultural presence in both Olympics and everyday London life. The print continues through to the laces and velcro strap, while the rubber toebox and supersoft leather heel patch and side panel tone it down slightly in black.
The sockliners display ‘Peace Brother’ as a message of courtesy and sportsmanship.